Google releases a core update targeting Discover only, Alphabet reveals AI Mode ad plans, and Mueller pushes back on bot-specific content. Five stories.
Nielsen's Gracenote, the power behind consumer entertainment search and discovery experiences, today announced that Bill Condon has joined the company as its first Head of Advertising Sales. In this ...
As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...
Legislative and regulatory activity throughout 2025 and the beginning of 2026 reflects sustained federal and state attention ...
Google’s Gemini bet on Gmail highlights why inbox data may be the deciding factor in who wins AI-powered commerce.
Pinterest looks undervalued after tvScientific boosts CTV attribution and margin expansion. Click here to read my latest ...
AiOpti Recognized for Deterministic Measurement Linking Media Exposure to Real-World Outcomes The real reward is seeing ...
This is an important work implementing data mining methods on IMC data to discover spatial protein patterns related to the triple-negative breast cancer patients' chemotherapy response. The evidence ...
Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.
SWYM.AI, a next-generation AI platform transforming how agencies connect data, supply, and outcomes today announced a 57% CPA reduction for a major health and wellness brand in partnership with OpenX, ...
Leveraging that position in our demand-side technology to acquire more users for these apps creates a flywheel effect of ...
Uber's free cash flow yield shows its profitability could be greater than expected, turning it into a true cash cow. Click ...