Advertisers aim to tailor ads to individual viewers to drive clicks, and while bespoke creatives for each person are currently impractical, new research suggests AI-generated imagery could soon be ...

Ad status: Ads planned and entering limited testing.

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

BILLINGS, Mont. - Leadership in Action, a Montana-based political action committee, released an advertisement Wednesday targeting departing University of Montana president Seth Bodnar, just hours ...

EXCLUSIVE — A conservative labor group is targeting President Donald Trump and lawmakers directly, not voters, with a new advertising campaign, as both Republicans and Democrats fine-tune their ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

ATLANTA — A simmering battle over hard-hitting attack ads has now escalated to the State Ethics Commission. The Georgia Republican Party this week filed a complaint with the State Ethics Commission ...

Behold: Ken Paxton will now demonstrate that broken clocks are indeed right twice a day. The Texas Attorney General is notorious for, well, a very long list of reasons. But in this case, he at least ...

SAN FRANCISCO - Last year, Meta had to reckon with an ugly conclusion about its Chinese advertising customers: They were defrauding Facebook, Instagram and WhatsApp users worldwide. Though China’s ...

Young people with fewer financial resources, especially boys, are the most exposed to advertising about how to make easy money. So confirms a pioneering study by Pompeu Fabra University (UPF), which ...