Abstract: This study explores the impact of TikTok Shop live streaming on the purchase decision-making processes of Generation Z consumers. Using the Theory of Planned Behavior (TPB) and the ...
MYRTLE BEACH, SC, October 20, 2025 (EZ Newswire) -- Research from TravelBoom Hotel Marketing, opens new tab, the leading data-driven hotel marketing agency dedicated to driving direct bookings, ...
1 Faculty of Management Studies, University of Delhi, New Delhi, India 2 School of Management and Entrepreneurship, Indian Institute of Technology Jodhpur, Jodhpur, Rajasthan, India The application of ...
Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Consumer behavior is undergoing a massive shift as generative AI ...
This article explores how social media marketing influences customer decision making in the modern digital environment in Ivory Coast. The study followed a qualitative route, using electronic or ...
Pick up almost any mainstream beauty product off the shelf and you can find out if it’s ‘good’ or ‘bad’ with just a scan of the bar code. First launched in France in 2017, and now available in 12 ...
Digital wallets, or electronic wallets (e-wallets), have developed to be the most common form of digital payment methodology in Indonesia in line with the significant growth in internet accessibility ...
Business and Community March 26, 2025 By Jessica Soria Jessica Soria, UNLV Lee Business School, jessica.soria@unlv.edu Business and Community March 26, 2025 By Jessica Soria Jessica Soria, UNLV Lee ...
ABSTRACT: Social media has emerged as a dominant force in shaping consumer behavior, profoundly influencing purchasing decisions and brand loyalty. This study underscores the significant impact of ...
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