AI is up, and traffic is down. Here's how I set a new all-time high for leads last year despite AI offering summaries on 21% ...

Today, global QR code scans reached 41.77 million in 2024, with the QR code payment market projected to grow from $14.7 ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Lionsgate Studios Corp. (NYSE: LION) shares traded higher Thursday after the company expanded access to its ad-supported streaming inventory. The studio said advertisers can now buy placements across ...

Four months ago, President Donald Trump said his Republican Party would “do everything possible” to eliminate the use of postal balloting ahead of next year’s midterm elections and claimed he was ...

New York Gov. Kathy Hochul on Thursday signed what her administration called the nation’s first AI bills designed to both protect consumers and increase transparency in the film industry. The New York ...

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

Challenging big-budget beer advertising, Brewlander’s OOH takeover features AI prompts printed directly on the ads, asking fans to direct their own commercials. The prompts themselves were elaborate ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

WASHINGTON (AP) — One of the last remaining anti-abortion Democrats in Congress was facing his toughest primary challenge yet in Tuesday's runoff, while a staunch gun safety advocate ousted her House ...