As audiences continue to move fluidly between subscription, ad-supported and free streaming environments, broadcasters are ..

The Air Jordan 11LAB4 'Black Patent' fused AJ11 patent leather with the AJ4 silhouette in 2015. Here's where to find a pair ...

The IAB Tech Lab released its Agentic Roadmap, a framework designed to help the industry scale agentic buying and selling.

IAB Tech Lab released an Agentic Roadmap outlining how digital advertising can scale AI-driven buying and selling using ...

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by extending existing industry standards.

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by ...

To support implementation and adoption, IAB Tech Lab will host a public webinar titled “Reviewing the Agentic AI Standards ...

The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. The post IAB releases agentic AI roadmap for digital ...

Adtech companies are rethinking their strategies amid the rise of AI and declines in web traffic. We break down the key ...

The NextGen Athletic Lab is bringing year-round programs for all students in sports during off-seasons in and around East ...

At its core, shoppable video is any video ad that enables a consumer to take a purchase-related action, whether locating a ...

IAB Tech Lab on Thursday released a new Connected TV Ad Portfolio and an updated Guide to Programmatic CTV as the industry moves to standardize emerging ad formats across streaming platforms. The CTV ...