Competitor airlines have long rewarded their most loyal customers with one-off upgrade certificates into lie-flat seats. And ...

For decades, loyalty has been built around moments of indulgence: flights, hotels, aspirational redemptions, and premium upgrades. But as loyalty programs mature—and as everyday affordability becomes ...

Live! Casino & Hotel Louisiana has partnered with Hilton’s Curio Collection, enabling the Bossier City-based resort to ...

Just Salad is taking a different approach to loyalty. Instead of the typical, points-based structure used by most restaurants ...

Starbucks Rewards has existed since 2009. The company, long seen as a leader in restaurant technology, relies on its loyalty ...

The Starbucks Rewards program is getting a makeover including non-expiring rewards stars and Free Mod Mondays, with free ...

Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...

Air Transat has announced plans to start a new loyalty program with Desjardins Group and Visa. The launch, planned for the second half of this year, will offer travellers exclusive benefits and an ...

Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers believe their company earns five to seven times more from these programs than it ...

Members who spend $25 in-store will automatically receive 10 cents per gallon in fuel savings. Members will earn 20 points for every $1 spent in-store, and the rewards catalog has been redesigned to ...

Jan 6 (Reuters) - American Airlines (AAL.O), opens new tab said on Tuesday it would launch free in-flight Wi-Fi in partnership with telecom firm AT&T (T.N), opens new tab for customers enrolled in the ...

Travel loyalty programs are competing for customers with members-only experiences like backstage tours, exclusive dinners and access to V.I.P. areas. For under 10,000 points, Chase Sapphire Reserve ...