The most obvious reason for brands seeking out Hollywood directors is they have the money to do it. Last year, a record 127.7 million people watched the Super Bowl, which has helped push NBC's asking ...

Xfinity's 2026 Super Bowl commercial takes viewers back to Jurassic Park – and imagines a universe in which things didn't go ...

"Jurassic Park" stars Sam Neill, Laura Dern and Jeff Goldblum reunite for Xfinity's 2026 Super Bowl commercial, pondering a ...

Since 1989, USA TODAY Ad Meter has let viewers judge all the game's national commercials, helping decide the best every year.

Millions will tune in to Super Bowl LX, where the New England Patriots will take on the Seattle Seahawks at Levi’s Stadium in Santa Clara, Calif., but those eyeballs won’t just be consuming football.

Xfinity Jurassic Park commercial: Inside 2026 Super Bowl add reuniting Sam Neill, Laura Dern and Jeff Goldblum originally ...

As Super Bowl Sunday approaches, the battle off the field for advertisers to win over 120 million-plus viewers will be just ...

Mark Marshall, NBCUniversal’s chair of global advertising and partnerships, told Bloomberg last week that most 30-second ads ...

From Sabrina Carpenter to Kendall Jenner, the 2026 Super Bowl commercials are full of familiar faces. See the best ones here.

“Peyton Manning, Shane Gillis, and Post Malone know a keg is the best way to get Super Bowl LX—and a wedding—rolling,” Bud ...

The original cast of Jurassic Park was de-aged in a Super Bowl ad, and fans didn't like it.

The commercial offers an alternate take on Steven Spilerberg’s seminal sci-fi horror, which flips the script entirely on the ...