Is A Logo Redesign Enough, Or Do You Need A Full Rebrand?
Is A Logo Redesign Enough, Or Do You Need A Full Rebrand?
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“Not just a grail…a legend that saved a brand.” 😲🔥 EWC Watch Specialist Michael Nee tells us why the Audemars Piguet Quantième Perpetual ref. 25548BA isn’t just his dream watch — it’s one of the most meaningful pieces in AP’s history. The story? A group of passionate in-house watchmakers built it on their own time, presented it to the CEO, and convinced the company to produce it. What came next is credited with helping AP survive the Quartz Crisis. Michael loves the design. But he loves the st
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