The use of rotational grazing by cattle producers benefits the forage by letting it rest and regrow. The penetration of the cattle's hooves stimulates growth of the plants. Producers like the Crows on Park Ranch in Texas implement practices like this to improve their lands. | National Cattlemen's Beef Association

AMP grazing is more than just basic rotational grazing. It is a system of land management that focuses on providing a true “salad bar” of nutrition for cattle so that they can manage their health through their forage. Thanks to farmers and scientists like Dr. Allen Williams, our understanding of new methods of grazing that work with nature and help farm families thrive continues to develop. Part of what makes AMP grazing so effective is the natural competition inspired by high herd density in a

“Isn’t AMP grazing just rotational grazing?” Not at all! While both methods move cattle, traditional rotational grazing involves permanent paddocks and relatively infrequent moves. By contrast, adaptive multi-paddock (AMP) grazing involves much more frequent moves (2 - 3 times a day!) and infinitely adjustable paddocks to tailor your grazing strategy according to the increasing biomass as your land improves. That makes AMP Grazing cheaper and more flexible than traditional rotational grazing! Wh