The story of 'Share a Coke': video
The story of 'Share a Coke': video
Jan 4, 2016
campaignlive.co.uk
'Share a Coke' (2011) First piloted in Australia to drive brand awareness among young consumers, Coca- Cola's 'Share a coke' ad campaign quickly grew to become one of the brand's most recognizable international drives. The campaign slogan was built upon Coca- Cola's long-cultivated image of being a brand rooted in friendship and bringing people together. The campaign kicked off with the simple activation of placing the most popular Australian names on Coke bottles to drive sales and lead to soci
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